Mobi

Project: August 2023

Created: March 2025

5 min read

UI/UX

APP Showcase

Figma Project

A platform for book enthusiasts to share their collections, exchange books, and connect with other readers.

Timeline

Ideation

Design

Prototype

Launch

Research

Brainstorming

Interview with users

Storyboard

Wireframe

UI Design

Usability Testing

Final Prototype

MOBI

MOBI is a self-driving car brand that provides ride-sharing services through an app, matching passengers with self-driving cars and their destinations to save resources and achieve economic efficiency.

Design Background

In Taiwan, Urban suburbanization has resulted in various impacts on commuting to work nowadays. Firstly, as the population disperses from the city center to peripheral areas, the commuting distance significantly increases, leading to longer commuting times and heavier transportation.

Solution

Ride-share App

Reduce per capita road space usage.

Autonomous Car

Provide 24/7 driving services between suburb and city center

Empathy Map

Says

I want to avoid the morning rush hour traffic.
Many cars only carry one person.

Thinks

He need a more economical transportation option.
He need detailed information on pricing and itinerary.

Does

Check trip details and pricing.
Enter trip information and book self-driving car.

Feels

Excited about the technology of self-driving cars.
Eager to enjoy a more convenient option.

User Persona

The traffic in Taipei is dreadful; He hopes that technology can help alleviate this issue

Age: 25

Occupation: Engineer

Location: Keelung

Work site: Neihu

Pain point:

Stress from morning rush.
Budget constraints.
Safety concerns

Goals:

Punctual and stress-free commuting.
Affordable transportation.
Confidence in self-driving car safety.

Bio:

Alex, a 25-year-old software engineer, relies on self-driving rideshare cars for her daily commute and occasional outings. She navigates through busy mornings, aiming to arrive at work without the stress of traffic delays. As a professional managing her budget, Alex seeks cost-effective transportation options. However, she also harbors reservations about the safety and reliability of self-driving cars, hoping to find a solution that offers both convenience and peace of mind during her travels.

Interview

Maggie 23|Student

I studying in NTU, I relied on the bus 1550 for travel between Taipei and Keelung, the last bus being at 21.50 and the return bus at 22.30. This made it impossible for me to have late-night snacks with my classmates.

Jason 30|Project Manager

Living in Keelung and working in Taipei, I commute by car, encountering the familiar traffic congestion shared by all commuters. Gradually, I've grown accustomed to navigating through these daily traffic jams.

Eric 27|Programmer

I'm fed up with the traffic congestion in Keelung too. I think the actual issue lies in the road space usage. Sometimes, even with just one person, it occupies the space of an entire car.

Key Problems

The bus schedule lacks flexibility.

Per capita road space usage is excessive.